Why are Irish newspapers so behind in their online interactivity?
Many point to The Irish Times as a model for newspapers to move online. However the overwhelming majority of their online reporting is simply copied from the newspaper itself.
A better model is the Mayo News. The Mayo News is the only local newspaper in Ireland to offer regular podcasts. It pioneered the digital edition, for which a small fee is charged. The “contact us” page is fairly comprehensive as it allows people to email in stories directly.
The Mayo News also pioneers “hyper local” news through the many twitter accounts of the newspaper. The national titles (Indo and Examiner, I’m looking at you) should learn from the Mayo News.
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